The Ultimate Guide to Hiring a Wedding Content Creator: Capturing Memories in a Modern Way
Your wedding day is a celebration of love, family, and friendship, a day filled with heartfelt moments that will last a lifetime. You’ve spent months planning every detail, but deep down, you know the real magic will happen in those unscripted, unfiltered moments—when your dad sneaks a proud tear as he walks you down the aisle, or when your best friend whispers something that makes you laugh uncontrollably just before you say, “I do.”
For couples planning a wedding that’s all about warmth, community, and genuine connection, the idea of having content that reflects these emotions is crucial. Enter the wedding content creator—a relatively new but rapidly growing service designed to complement your photographer and videographer, capturing the more intimate, immediate moments that might otherwise be missed. At The Midlands Wedding Content Company, we specialise in this unique type of storytelling, serving couples throughout Shropshire, Cheshire, Staffordshire, the West Midlands and beyond.
This guide will walk you through everything you need to know about hiring a wedding content creator for your big day. Whether you’re a bride or groom looking to understand how they differ from traditional photographers and videographers, or you’re curious about the kind of content you can expect, we’ve got you covered.
What Exactly Is a Wedding Content Creator?
A wedding content creator is a modern addition to the wedding scene, focusing on capturing the essence of your day in real time. My job is to document the candid, behind-the-scenes moments, creating shareable content for you, your family, and friends to enjoy immediately after the big day. Think of me as a storyteller who pieces together all the little elements that make your wedding day unique.
Unlike traditional photographers or videographers who may spend weeks editing a finished product, a wedding content creator delivers quick, informal, and spontaneous snapshots or short videos that you can share online the next day—or even the same day.
But it’s important to note: wedding content creators aren’t meant to replace photographers or videographers. Instead, we complement them, offering a different layer of storytelling that blends seamlessly with the other more formal elements of your day.
Here at The Midlands Wedding Content Company, we specialise in creating content that reflects the true spirit of your day—candid, unposed moments that capture the joy, the laughter, the tears, and even the little hiccups that make your wedding truly yours.
Wedding Photography, Videography, and Content Creation: Three roles, three different purposes
You might be thinking, “But I already have a photographer and videographer—why would I need a content creator?” While each of these services has its place, they all serve different purposes:
- Wedding Photographer: Your photographer will capture the big, beautiful moments in a timeless, polished way. Their job is to make sure every shot is perfect, from the lighting to the composition. You’ll receive edited, high-quality images that are designed to be printed, framed, and cherished forever.
- Wedding Videographer: Similar to your photographer, a videographer will capture the highlights of your day but in motion. They’ll provide you with an expertly edited film that encapsulates the key moments—from walking down the aisle to the first dance—in cinematic style.
- Wedding Content Creator: Where a photographer and videographer focus on creating artful, polished keepsakes, as content creator, I’m there to capture the authentic, in-the-moment experience of your day. We’re the ones getting the candid moments you’ll want to watch on your phone when you’re sitting at home after the wedding, reliving the fun and laughter of the day. We’re also there to create content you can share with your friends and family almost instantly, whether it’s a quick video of your first dance or a behind-the-scenes snapshot of the groomsmen getting ready.
Think of us as the person who captures all the little moments your professional team might miss—the belly laughs, the whispered jokes, the spontaneous dance-offs on the dance floor. These are the moments that may not make it into the wedding album but are equally as precious to remember.
How a Wedding Content Creator Differs from a Photographer or Videographer
Now we know what each of these are, let’s take a look at how their services differ from one another.
1. Style of Content
Photographers and videographers typically focus on capturing timeless, polished images and cinematic footage. Their work is formal, artistic, and often follows a carefully crafted shot list to ensure all the key moments—like the first kiss, cake cutting, and first dance—are documented.
On the other hand, a wedding content creator thrives on spontaneity. They focus on capturing the raw, unfiltered, and often humorous moments that happen throughout the day, such as your maid of honor’s last-minute dress adjustments, the groom’s reaction while getting ready, or your grandmother dancing with her great-grandchildren. Their content feels more like personal snapshots, giving an intimate peek into the day that a traditional photographer might miss.
2. Turnaround Time
Photographers and videographers may take weeks or even months to deliver your final wedding album or film. They carefully select and edit each image or video to create a polished and professional final product.
Wedding content creators, on the other hand, are all about speed. We aim to get you content within a day or two, if not the very same day! My content is meant for sharing on social media or privately with your friends and family in the immediate aftermath of your wedding. This quick turnaround allows you to relive the joy of your wedding while the emotions are still fresh, rather than waiting for the more formal media, and stay in the wedding bubble just that little bit longer.
3. Content Medium
While photographers focus on high-resolution images and videographers create long-form wedding films, as a content creator I deliver bite-sized, social media-friendly content. Think short videos, Instagram Stories, TikToks, or candid iPhone snapshots. It’s casual and meant to capture the feeling and atmosphere of your wedding. Videos are shot in a vertical format that’s optimized for platforms like Instagram or TikTok, and photos are often cropped to a square format, ideal for Instagram.
4. Presence on the Day
Your photographer and videographer will likely follow you closely during the big moments, directing you for the perfect shots or setups. As wedding content creator, on the other hand, I tend to have a more low-key presence. My goal is to be in the background, capturing moments as they unfold naturally. I’m often found blending into the curtains, and have even been seen lying on the floor, aiming to get the perfect ‘fly on the wall’ shot! Think of me as your wedding’s “social media manager,” quietly documenting your day without interrupting the flow.
The Equipment: What Does a Wedding Content Creator Use?
One of the great things about us wedding content creators is that we don’t need bulky or complex equipment to do their job well. I use just two key tools: an iPhone 15 Pro and a DJI gimbal.
1. iPhone 15 Pro
Gone are the days when professional-grade cameras were required to create high-quality content. The iPhone 15 Pro boasts a powerful camera that can shoot in 4K resolution, capture stunning slow-motion videos, and even perform well in low light. With features like optical zoom, enhanced stabilization, and an ultra-wide lens, the iPhone 15 Pro provides everything I need as a content creator to get up-close and personal with the day’s details, whether it’s a slow-motion shot of your gown twirling during the first dance, or the stunning colors of your floral arrangements. The iPhone’s portability means I can be nimble, quickly moving from one part of your wedding to another, ensuring no moment is missed.
2. Gimbal
The gimbal is the unsung hero in a content creator’s toolkit. It’s a handheld device that stabilizes the camera (or in this case, the iPhone) to ensure smooth, cinematic footage. Whether I’m walking alongside you as you make your grand entrance or capturing the crowd dancing at your reception, the gimbal ensures that the video remains steady and professional-looking.
What Can You Expect From The Midlands Wedding Content Co?
At The Midlands Wedding Content Company, we provide you with a wealth of content that’s perfect for reliving the day as it unfolds and sharing with those you love. Here’s a snapshot of what you can expect:
1. Behind-the-Scenes Footage
Your photographer might be focused on formal portraits, but as your content creator, I’m focussed on capturing what happens in between. You’ll get an up-close and personal look at moments you might not even see on the day. Whether it’s your bridesmaids giggling during hair and makeup or your partner nervously adjusting his tie, I’m there to capture the magic that happens behind closed doors.
2. Guests’ Viewpoint
Since wedding content creators like me blend in with your guests on the day, you’ll get a guests’ point of view of your wedding, including a whole host of moments you missed on the day itself. Whether it’s your great uncle getting groovy with the glow-sticks on the dance floor, or your two-year-old niece being oh so cute at the ice-cream stand, I’ll capture it all. Best of all, as I’m there with my iPhone, your guests can leave theirs in the car, enjoying the day with you in-person rather than hiding behind a screen.
3. Social Media Clips
In addition to raw unedited footage of key moments, I’ll spend a couple of days after the wedding taking the best moments and making a whole host of reels from them. From 10 second funny moments, to minute long highlights, such as first look, or a reel dedicated to the mother of the bride, I’ll have you covered. If you want a longer highlights video (around 5 minutes) telling the story of your whole day, I can do that too.
4. Video Guestbook
One of my favourite reels to pull together is a video guestbook. I’ll mingle at your reception after the ceremony (before the bar is in full swing!) and ask your guests to record personal messages of love and congratulations. I then edit these together in one long video, giving you a full guestbook to look back on for years to come.
5. Immediate Shareability
Since we content creators deliver our work quickly, you’ll have access to a wealth of photos and videos to share almost immediately after the event. Whether you want to text your friends and family a quick highlight reel or post a fun TikTok thanking everyone for coming, you won’t have to wait weeks to start reliving your day. Expect all the photos and unedited video footage to arrive in your inbox the very day after the wedding. Edited videos will come hot on its heels, within 48 hours of saying ‘I do’.
The Benefits of Booking Wedding Content Creation with The Midlands Wedding Content Co.
Hiring a wedding content creator isn’t just about getting more content—it’s about capturing the right kind of content. For couples who value connection over perfection, here are a few reasons why a wedding content creator might be exactly what you’re looking for:
1. Capture the Real You
One of the biggest benefits of hiring a content creator is the ability to capture those raw, real moments that are sometimes overlooked by traditional photographers or videographers. We specialize in the unscripted, in-between moments—the ones that showcase who you and your loved ones truly are.
Maybe you’re not the couple who poses for hours on end for the perfect Instagram-worthy photo. You’re the couple who sneaks out of the reception to grab a quiet moment together, or the one who bursts into laughter when the best man drops the rings during the ceremony. Those are the moments we capture.
2. Instant Gratification
While your professional wedding photographer may take weeks or months to deliver your edited photos, your content creator is working in real-time. Whether you want to share snippets of your day with those who couldn’t make it or simply enjoy a quick look at the fun you had, we can curate and deliver content on the same day. It’s an instant way to keep reliving the magic while you wait for your more polished photos and videos.
3. A Different Perspective
Photographers and videographers often focus on capturing the big, iconic moments of the day: the first kiss, the first dance, the cake cutting. But the beauty of having a content creator is that we focus on the small, intimate details that tell the full story of your day. A nervous squeeze of the hand before the ceremony, the proud smile of your grandmother during the vows, your best friends throwing their arms around you on the dance floor—these are the moments that breathe life into your memories, and we’re there to capture them all.
4. Perfect for Sharing
In today’s digital age, it’s natural to want to share your wedding day with loved ones, whether they’re there in person or miles away. A wedding content creator allows you to have beautiful, shareable content at your fingertips. Whether you’re posting to Instagram or sending a quick clip to your best friend who couldn’t attend, you’ll have everything you need to stay connected.
5. Light, Portable Equipment
Unlike traditional wedding photographers and videographers, who often bring large, cumbersome equipment, we at The Midlands Wedding Content Company work with more portable, discreet gear like the iPhone 15 Pro and a DJI gimbal. This allows us to move easily around the venue, capturing moments without intruding on your experience. You’ll hardly know we’re there, but you’ll have a treasure trove of content by the end of the day.
Why Choose The Midlands Wedding Content Company?
At The Midlands Wedding Content Company, we understand that every wedding is unique. Whether you’re getting married in the heart of Shropshire or in the bustling streets of Manchester or Birmingham, we’re passionate about creating wedding content that feels personal, intimate, and real. We know that the best moments aren’t always the ones that are perfectly posed—they’re the ones that just happen.
We’re based in Market Drayton, but we serve couples all across the Midlands and beyond, from Shropshire and Cheshire to Staffordshire and Derbyshire; also Manchester, Liverpool, Birmingham and the surrounding areas. We love working with couples who care less about perfection and more about the people they’re sharing their day with.
Our couples are the kind who know that no wedding day goes exactly according to plan, but that’s what makes it all the more special. If you’re planning a wedding where community, family, and friendship are at the heart of everything, we’d love to help you capture the true essence of your day.
But enough about me and what I do. I’d love to hear about your wedding! Ready to chat? Drop me a line at donna@midlandsweddingcontent.com, on WhatsApp at 07907095507, or use the contact form on this site. I’m excited to hear all about what you have planned!